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Sensory play, colour recognition, and pincer grasp development through soft, chunky DUPLO builds.

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19 articles

Toddler and parent playing with building blocks together
Toddler Development2 Apr 2026

The Brick Activity That Boosted Toddlers' Language Scores by 15%

A landmark clinical trial found that toddlers who played with blocks scored significantly higher on language assessments — outperforming a control group given electronic learning toys.

5 min read
Toddler playing with bricks at a table instead of a screen
Toddler Development2 Apr 2026

98% of 2-Year-Olds Watch Screens Every Day. Here's the Alternative That Actually Works.

A University College London study found toddlers averaging 129 minutes of daily screen time — double the AAP's maximum. Brick play is the evidence-backed alternative that actually holds attention.

5 min read
Wooden toys and sunflowers arranged in a play space beneath a MY PLAYROOM sign
Montessori at Home27 Mar 2026

Brick Play the Montessori Way: 10 Activities for Ages 1–6

Montessori principles aren't just for classrooms. Here's how to bring the approach home using the bricks you already own.

8 min read
Toddler reaching for a hidden object during play
Toddler Development25 Mar 2026

Hide the brick: why object permanence is the cognitive leap that changes everything

When your toddler searches for a hidden brick, they're demonstrating one of the most significant cognitive milestones of infancy — and you can build on it deliberately.

5 min read
Toddler playing with building blocks
Motor Development22 Mar 2026

The tiny grip that predicts handwriting: what brick play does for fine motor development

The pincer grasp — thumb and index finger working together — is one of the most important developmental milestones in the first three years. DUPLO builds it without trying.

4 min read
Colourful building bricks being sorted by colour
Toddler Development18 Mar 2026

Colour sorting isn't just tidying up — it's training the brain's CEO

Every time your toddler sorts a red brick from a blue one, they're exercising the same cognitive system that controls impulse, focus, and planning.

4 min read
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