What to buy for your child
Todds
Ages 1–3
LEGO DUPLO Classic Heart Box
from $25Open-ended building — the classic starter set every toddler needs
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LEGO DUPLO My First Unicorn
from $20Pull-along toy, imaginative play, the 'first favourite' gift
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LEGO DUPLO Bluey Ice Cream Trip
from $30Bluey crossover — imaginative play with a beloved character
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Preschool
Ages 4–6
LEGO Super Mario Adventures
from $45The only set that makes your kid run around the room — combines physical building with digital gameplay
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LEGO Classic Bricks and Gears
from $35The bridge from DUPLO — teaches stud-counting and the logic of building
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LEGO City Passenger Airplane Toy
from $55Storytelling depth, detailed builds, survives years of heavy play
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Primary
Ages 7–10
LEGO NINJAGO Dragon Battle
from $50Epic dragon battles, poseable joints, high collectibility. Best for kids who love action storytelling
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LEGO Technic Porsche Racing
from $80Real mechanical engineering in a recognisable form — gears, suspension, piston engine
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LEGO Harry Potter Knight Adventure
from $40Magical storytelling, iconic castle builds, beloved character minifigures
View on Amazon ↗Which LEGO system is right for you?
LEGO makes distinct product lines for different ages and play goals. Here's a plain-English breakdown.
LEGO Classic
3–6Best for: Open-ended creative building. Best first set for most children.
A parent's best first LEGO buy. Versatile enough to build anything, tough enough to survive a toddler.
LEGO City
5–10Best for: Imaginative play with realistic themes — police, fire, construction, vehicles.
City sets are consistently among the best-sellers on Amazon. A reliable choice that parents come back to year after year.
LEGO Technic
7+Best for: Mechanical builds, gear trains, suspension, realistic function. Gateway to real engineering.
The step up from standard LEGO — but worth it. Kids absorb engineering concepts faster than you'd expect.
LEGO NINJAGO
6–12Best for: Action storytelling, poseable joints, collectible minifigures kids beg for by name.
Kids become obsessed with collecting the minifigures. The kind of toy they'll request by name.
LEGO DUPLO
1½–5Best for: Toddlers and preschoolers — big pieces for small hands, developmental purpose.
The set parents reach for first — and the one toddlers actually play with. A reliable first LEGO for under-5s.
LEGO Classic
3–6Best for: Open-ended creative building. Best first set for most children.
A parent's best first LEGO buy. Versatile enough to build anything, tough enough to survive a toddler.
LEGO City
5–10Best for: Imaginative play with realistic themes — police, fire, construction, vehicles.
City sets are consistently among the best-sellers on Amazon. A reliable choice that parents come back to year after year.
LEGO Technic
7+Best for: Mechanical builds, gear trains, suspension, realistic function. Gateway to real engineering.
The step up from standard LEGO — but worth it. Kids absorb engineering concepts faster than you'd expect.
LEGO NINJAGO
6–12Best for: Action storytelling, poseable joints, collectible minifigures kids beg for by name.
Kids become obsessed with collecting the minifigures. The kind of toy they'll request by name.
LEGO DUPLO
1½–5Best for: Toddlers and preschoolers — big pieces for small hands, developmental purpose.
The set parents reach for first — and the one toddlers actually play with. A reliable first LEGO for under-5s.
Not sure where to start? Browse by your child's age — we'll walk you through the developmental why behind every recommendation.